Ivan Majorov
Back to cases

VPN landing redesign

FlyVPN - landing page redesign for a VPN service

Rebuild a Telegram-first VPN landing page into a clear product page: services, 3 free days, no auto-charges, pricing, and 2-3 minute setup.

The project has both the current landing page and a separate before version, so the case works well as a redesign / before-after story.
After
FlyVPN - landing page redesign for a VPN service desktop preview
FlyVPN - landing page redesign for a VPN service before desktop previewBefore
Before / afterDesktop + mobile

Role

Landing page redesign, UX structure, frontend implementation, responsiveness, theme, SEO/meta, and analytics preparation.

Evidence

Concrete project fragments

What changed from the before version

The before version focused on the Telegram bot and technical access. The new version explains the product more broadly: which services it helps with, how to connect, pricing, and why there is no auto-charge risk.

More concrete hero: VPN for familiar services
Dedicated services and scenario block
Plans for 3 and 10 devices
Reviews and FAQ for trust

Technical layer

The new version adds metadata, Open Graph, theme-color, delayed Clarity loading, localStorage theme, and cleaner responsive navigation.

Light / dark / system theme
SEO and social preview
Deferred analytics
Mobile CTA and responsive states

What was done

Updated hero and navigation structure
Added service targets: YouTube, Instagram, Telegram, ChatGPT, TikTok
Built benefits, pricing, reviews, FAQ, and final CTA
Added light/dark/system theme and SEO/meta layer

Task

Make the page clearer for a new visitor: explain not only the Telegram bot, but also the VPN value for YouTube, Telegram, ChatGPT, and work services.

Work result

The landing page became more product-oriented: clearer hero, services, benefits, setup, pricing, reviews, FAQ, final CTA, and technical preparation for promotion.

Stack

ReactViteTailwind CSSlucide-reactMicrosoft Clarity